WHY TRANSCEND IS THE HOSPICE MARKETING EXPERT
Hospice marketing is all we do.
Transcend has more than 10 years experience in hospice marketing.
We’ve compiled consumer research in communities across the country and on a national level.
Our campaigns generate proven results that have exceeded our clients’ goals.
Transcend works regularly with hospice associations across the country.
Our team includes not only marketing professionals but an RN and former NFP executive director.
We have the “hospice heart.”
Hospice marketing is all we do. At Transcend, we’re dedicated 100% every day to the many facets of hospice marketing. We immerse ourselves in the issues, challenges and opportunities of an ever-changing healthcare landscape, particularly as they apply to hospice and palliative care. Our approach involves a comprehensive perspective on crucial marketing audiences – family healthcare decision-makers, referral sources and our clients’ own internal teams.
Transcend has more than 10 years experience in hospice marketing. Our team began researching the market of our first hospice client in 2001. Since then, we’ve developed marketing strategies and tactics for a growing number of hospice organizations, literally from coast-to-coast. Along the way, we’ve gained experience in helping hospices that range in ADC from 85 to 600, faced a host of different competitive situations, and operated in environments covering urban, suburban and rural areas.
We’ve compiled consumer research in communities across the country and on a national level. The cornerstone of the many successful campaigns we’ve created is secured by market research of each client’s service area. Using scientifically significant samplings of family healthcare decision-makers, we gauge the knowledge, perceptions and opinions of each community regarding end-of-life care in general and our clients’ brands in particular. Transcend analyzes this data to shape and prioritize key messages for educating families while tying that expertise to our client’s brand. We also periodically conduct consumer research on a national scale helping our clients see how their markets compare to national averages. In addition, we analyze and leverage secondary research such as Medicare reports, census data and other relevant databases to help create evidence-based messaging for physicians and other medical referrers.
Our campaigns generate proven results that have exceeded our clients’ goals. Because our marketing strategies are based so strongly on research, our clients have a solid data baseline for measuring progress. We’re able to gauge gains in accurate knowledge and positive perceptions of hospice, as well as awareness and preference in areas directly related to our clients’ brands. Ultimately, these gains in preference translate directly to the critical goals of increasing ADC, LOS and the revenue generated by more patient days.
Transcend works regularly with hospice associations across the country. We continuously discuss ideas, innovations and initiatives with executive leaders at the National Hospice & Palliative Care Organization. We’re invited each year to speak at NHPCO’s national conferences on a variety of topics related to hospice marketing. In addition, members of the Transcend team frequently are accepted to present at annual conferences of many state hospice associations. We’ve earned a national reputation as the leading authority in marketing hospice care.
Our team includes not only marketing professionals but an RN and former NFP executive director. Transcend has its own “interdisciplinary team” chock full of experienced professionals who comprise the gamut of marketing talents and skills – researchers and analysts; marketing strategists; writers and art directors; public relations specialists; media planners and buyers; interactive and social media professionals; and referral development trainers. Our team also includes an RN and former executive director of a not-for-profit cancer support organization – so we have an “insider” understanding of areas such as professional caregiving, clinical relationships and cultivating connections with physicians. Imagine the depth and breadth of more than 20 marketing professionals, each with multiple years of hospice marketing experience.
We have the “hospice heart.” A consistent comment Transcend hears from many clients is that we “get” hospice. We consider that a huge compliment. Yet we feel it’s the result of the way we’ve absorbed and reflected the attitudes of hundreds of hospice professionals we’ve had the pleasure to work with, as well as scores of family members whose lives have been deeply touched by hospice care. We’ve gained an abiding understanding of and appreciation for the very personal, emotional and spiritual sensitivity involved with an end-of-life journey. And we’re committed to using all the tools of marketing to educate families and referrers about quality end-of-life care with the utmost compassion, dignity and respect.
"Aim above morality. Be not simply good, be good for something."
– Henry David Thoreau