Media Buying 101
Give the appropriate members of your team a solid base in understanding the fundamentals of buying space or time in print, broadcast and Internet media with help from Transcend Hospice Marketing Group.
Learn to analyze how your media options match up with demographics to gain more reach (a bigger percentage of your audiences) and frequency (how many times they hear your message). Also get helpful advice on how to work with your media representatives to gain added-value through opportunities such as in-kind donations, bonus buys and editorial coverage to complement paid media.
"Aim above morality. Be not simply good, be good for something."
– Henry David Thoreau