Research from Independent Resources
Transcend Hospice Marketing Group partners with nationally recognized marketing research and consulting firms with a depth of experience in the hospice arena.
These third-party research experts provide valuable insight to develop marketing messages that connect with target audiences and enhance their understanding of hospice care in general, while positively positioning your specific hospice organization.
The research firms typically conduct focus groups and telephone surveys with qualified individuals who are influential in directing healthcare decisions of elderly adults.
Focus groups provide qualitative results to make sure we identify the right topics and message points that will have the greatest impact in your market. Telephone surveys deliver quantitative data to provide a baseline measure of your market’s current opinions and perceptions – helping to define a clear road map of areas where you need to educate your audiences and foster greater public engagement.
FLEXIBILITY
“Our internal commitment to drive ALOS, census and bottom line results for our clients remains steadfast. Everything Transcend does is designed to drive reality-based results.”
– Martha Vetter, president, Transcend Hospice Marketing Group