Hospice Marketing That Works
Promoting hospice care is different than promoting other services – even other services encompassed in healthcare. Hospice care is a very sensitive subject for patients and families. And an organization's funding issues may mean limited resources to apply to marketing.
No wonder many hospices like yours can find marketing to be a real challenge, especially if you haven't done it before. What messages do you feature? Who do you target to be most effective? How do you reach audiences to make an impact? Will the investment be worth it?
These realities are precisely why Transcend developed 10 Steps for Effective Hospice Marketing, featuring a seamless blend of marketing science and art. Our approach is based solidly on research of your specific service area – guiding strategies with data and providing a baseline to measure success. This science is combined with the art of developing a distinctive, memorable and consistent brand to help make your hospice the preferred choice in your community.
With expertise focused solely in the hospice field, and flexibility to meet your program's specific needs, Transcend can deliver significant return on your marketing investment – and tremendous value in establishing your brand.
“Our internal commitment to drive ALOS, census and bottom line results for our clients remains steadfast. Everything Transcend does is designed to drive reality-based results.”
– Martha Vetter, president, Transcend Hospice Marketing Group