Marketing Plans
After research helps identify core target audiences and their perceptions about hospice care, Transcend Hospice Marketing Group develops a strategic marketing plan that will:
- Establish communication objectives and business goals for the campaign
- Craft key messages for each target audience
- Identify how and where to deliver key messages for greatest impact
- Recommend cost-effective campaign tactics
- Provide a comprehensive budget and timeline
- Build in metrics to measure success
FLEXIBILITY
“Our internal commitment to drive ALOS, census and bottom line results for our clients remains steadfast. Everything Transcend does is designed to drive reality-based results.”
– Martha Vetter, president, Transcend Hospice Marketing Group