Market Research
Who are the top decision-makers to choose hospice in your region? Can you identify them by age groups? Position in the family? Other criteria? Are they more concentrated in certain geographic areas? What is their perception of hospice? Answers to critical questions like these can be discovered by skillful research, data mining and a proprietary tool called Opportunity MapsTM from Transcend Hospice Marketing Group.
We also have partnerships with independent research firms who have extensive expertise in hospice marketplace research. Transcend can coordinate and oversee research projects with these firms on your behalf, or facilitate you working directly with them for specific research assignments.
Transcend strongly recommends pre-campaign research to establish a baseline for your market’s current state-of-mind. Then we use post-campaign research to help track and evaluate the success of the campaign, providing data to seek additional support from your board.
FLEXIBILITY
“Our internal commitment to drive ALOS, census and bottom line results for our clients remains steadfast. Everything Transcend does is designed to drive reality-based results.”
– Martha Vetter, president, Transcend Hospice Marketing Group