Compression Planning
Gathering big concepts, dreams, fears and goals in a single session
In addition to primary and secondary research, gathering input from your key internal leaders is a valuable tool in developing focused marketing initiatives that will drive results.
Compression Planning is an interactive, fun, fast-paced process that results in the compression of big concepts, dreams, fears and goals into a single four-hour session. At Transcend, we use this process to help you Find Your Voice™ – so that messages are consistent, accurate and relevant to target audiences. Compression Planning is geared toward gaining consensus of major organizational and brand objectives and positioning, as well as to establish specific strategic and tactical priorities, desired outcomes and measures.
At Transcend, we apply the process to assist our hospice clients in defining who they are, what they want to be and where they should best use their resources to grow their business, gain market share and meet their goals.
The results are summarized in a written verbatim report and an analysis of key observations from Transcend. This information becomes a vital cornerstone for developing a strategic plan that will achieve your stated objectives. To learn more about how Compression Planning can help align your team for a successful strategic marketing campaign, contact us today.
FLEXIBILITY
“Our internal commitment to drive ALOS, census and bottom line results for our clients remains steadfast. Everything Transcend does is designed to drive reality-based results.”
– Martha Vetter, president, Transcend Hospice Marketing Group