Lex Hultquist - 05/22/2013
Of all the tenets that guide effective marketing and public relations practices, one of the top principles must be to know your audience. Before planning how to promote your product or service, it’s critical that you understand the people to whom you will be targeting your messages. First, identify the demographics of your intended audience.
Stan Massey - 04/26/2013
Greetings from the 28th Management & Leadership Conference of NHPCO in beautiful National Harbor, Maryland.
It’s always inspiring to be among thousands of dedicated professionals from the hospice and palliative care fields. People who have devoted their careers to helping families during one of life’s most crucial passages.
There’s no more»
Dan Tischler - 04/03/2013
Numbers tell compelling stories. At Transcend, we have a special affinity for numbers. Through research we conduct in communities across the country, the numbers tell us what people know about hospice and where opportunities exist to educate about the value of hospice. Those numbers in turn serve as the foundation for the marketing public relations more»
Kristin Stricker - 03/19/2013
It is an extreme rarity when the marketing department of an organization feels they have ample budget and resources allocated to marketing communication efforts. The reality for most translates to tight budgets, limited resources and high expectations for growth and sustainability. We find this particularly true for non-profit, community-based hospice more»