Stan Massey - 08/08/2012
As much as Transcend values market research, data and analysis (the “science” part of marketing), we constantly remind ourselves not to forget that strong brands are in large part emotional (the “art” part of marketing).
Have any doubts? Do you think a Mac loyalist wouldn’t be emotional if he or she were forced to switch to a more»
Kelly Brooks - 07/12/2012
Competition in the hospice industry is relentless and, as Medicare regulations force budgets to tighten, hospice organizations are challenged to compete with those who seem to have deeper pockets, larger staffs, or a warehouse full of giveaways. It keeps hospice executives and marketers awake at night and triggers confusion in the marketplace.
How do you more»
Jackie Zureich - 06/29/2012
While the ink has dried on the Supreme Court’s ruling on the Patient Protection and Affordable Care Act, also well known as “Obamacare,” we are merely at the starting point to true reform to our healthcare system. The structure currently is set up to treat illnesses that affect various parts of our bodies. It is not designed specifically more»
Emily Barry - 06/20/2012
Have you noticed the significant attention end-of-life care has been getting lately? I’m not talking about healthcare journals or blogs that cover the hospice and palliative medicine industry. The topic of hospice and palliative care has hit the big time – the bright red cover of the June 11, 2012, edition of TIME practically screamed “HOW TO more»