Kristin Stricker - 12/19/2012
The reasons why patients access hospice care late are complicated and varied. Encouraging families to engage with hospice – and starting that relationship sooner – relies on understanding knowledge gaps and knowing what matters most to them. To gain insight into this, we conducted our first national survey to benchmark community perceptions about hospice more»
Jackie Zureich - 12/05/2012
As marketers, we know the age-old rule of repetition – your audience needs to hear a message an average of nine times before they remember it. With that in mind, a good campaign, including communicating with your referral sources, should spread the same message over a variety of channels.
While there’s no substitute for a face-to-face conversation, more»
Martha Vetter - 11/05/2012
I’ve been intrigued with death and dying my entire life. When my friend’s dad died when I was in 8th grade, I wondered for months about his last moments and how it felt to die by such tragic circumstances. (Mr. Zitek was killed for $20 while closing his pizza shop). My heart ached for him and my friend. There was so little I could do. Then more»
Stan Massey - 11/02/2012
When it comes to hospice marketing, Transcend has a mantra that we try to ingrain with each client: “Brand building is everybody’s business.”
Indeed, the best ambassadors for your brand include your own staff, volunteers and board members. They are walking, talking testimonies of what your brand stands for. So having each of them properly more»
