Blog

An Alternative

Janet Bosserman - 07/28/2010
Sometimes we can over think or complicate messaging about hospice. Those in the field know that many misperceptions abound about hospice. But the main point to communicate about hospice is that it provides an alternative, a very good alternative to the way most die. We believe Richard Burham got it right in his USA Today magazine more»

Travel or Stay at Home for Hospice Marketing Help

Janet Bosserman - 07/22/2010
If you haven’t had the opportunity to hear one of Transcends’ speakers the next few months offers you some opportunities on both coasts and in the Midwest. Stan Massey will be speaking in Boston on August 5th for NHPCO’s Continuum of Care Conference; in Westerville, Ohio on September 16th for the Ohio Council for Home Care and more»

The Color of Hospice

Janet Bosserman - 07/14/2010
Those of you familiar with the Wizard of Oz movie know that portions of the movie are in black and white and some portions are in color. While it’s been awhile since I’ve seen the film I remember the opening credits and those in Kansas as being in black and white and the scenes in Oz are in color. The memory of the film was triggered more»

Media Focus on End of Life is Welcome News

Janet Bosserman - 06/30/2010
On two recent Sundays, two very important articles on end of life and hospice care have been published and widely read. On June 14, New York Times had a lengthy article about one family’s agonizing decisions to keep prolonging their Dad’s life. It is complete with details, research studies, costs of procedures and an inside look into the more»

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