With 25 years in marketing, advertising and public relations, Martha enjoys the challenge of helping healthcare organizations meet their communications objectives using unique and cost-effective tools.

For more than nine years, Martha has been working with Hospice of Northwest Ohio providing strategy and execution for print, broadcast and internal marketing communications initiatives. She has worked closely with Hospice of Northwest Ohio, Treasure Coast Hospice and other hospice programs to assist in developing creative and targeted messages that effectively communicate to the community, volunteers and healthcare providers.

Martha was a presenter at the National Hospice & Palliative Care Organization's 22nd Management and Leadership Conference (April 2007) in Washington, DC, and a keynote speaker at the peer workgroup of the Florida Hospices & Palliative Care Association (November 2007).

Martha gladly shares her experience and insights with her industry and her community. She periodically teaches PR at Bowling Green State University, she's a member of the American Marketing Association, the Public Relations Society of America, the PRSA Counselor's Academy, and the USA Today small business panel. She is a former Chairman of the Board for the Toledo Area Humane Society and is a member of the Board of Directors for the Minneapolis-based Spring Point Project, a partnership with the University of Minnesota working to make a cure available to all Type I diabetics by the year 2013.

Martha Vetter – Founder, CEO

"I love hospice! In the last nine years I’ve become a passionate advocate of this beautiful philosophy that helps families deal with death in a dignified and meaningful way. As marketing professionals we hope our talents can, in some small way, make more hospices recognized and beloved entities in their communities."